Our Philosophy

Why are there so many tequilas that only simply claim to be ultra premium? At Mejor, we believe "ultra premium" is much more than just a sticker on a bottle. It should mean the best in aroma, taste, finish and most importantly, undeniable quality you can taste sip after sip. Mejor's fanatical commitment to micro-batch production, investment in post-distillation finishing and using only our family's single estate 100% blue agave produces the smoothest, best tasting tequila to come out of Mexico. Hands down. Mejor NEVER mass produces and believes the only way to control quality is through micro-batch production. In fact, Mejor batches range only between 3,000 and 14,000 bottles- perfected by our world famous master distiller. Each bottle of Mejor always shows the date it was bottled, the batch it came from and its own individual bottle number. Now this... is ultra premium.

Background

Mejor® is an ultra premium brand founded in 2007. The founders of the Mejor Tequila Company have a mature understanding and long association with tequila. In fact, the art of cultivating premium quality (weber) blue agave has been in the family since the mid 1900's. Because Mejor has control over its own blue agave, each plant can be hand selected for harvest based on maturity, sugar content, quality, and other factors. The family estate fields of Mejor are located in a region of Mexico called "Los Altos de Jalisco" - Between the towns of Atotonilco el Alto and Arandas, known for the rich red soils and tame arid microclimate which consistently yields the best crop of tall majestic blue agave.

How is Mejor different?

Mejor® distinguishes itself by focusing on top quality micro-batch production, providing enough time to meticulously distill and uncover the smoothness in tequila. Mejor is not a mass-produced tequila and never will be. Mejor's focus is on producing only the highest quality tequila without ever sacrificing for economy of scale, even if it takes longer to produce and is more costly to produce. Mejor invests up to 40 days of additional proprietary filtering and processing steps after distillation designed to remove unwanted alcohol vapors and impurities that could detract from the tequila taste. Once the tequila has reached an uncompromising level of smoothness and clarity, as only dictated by our master distiller, bottling or aging can commence. Building a great brand requires the assembly of talented people. Personal hand-selection in agave from Mejor's estate, detail oriented bottling, packaging and labeling are perfected by our artisans.

Please enjoy!

Every time you uncork a bottle of Mejor Tequila, you can be sure the experience will be unlike any other. We know you'll enjoy the "Mejor Difference", the finest in aroma, taste, finish and packaging materials unsurpassed by any other brand. Please enjoy responsibly.